Jason Pallant
Jason Pallant is a senior lecturer in marketing at RMIT University, known for his expertise in consumer behavior and retail marketing strategies. His research often focuses on the psychological aspects of consumerism, particularly how marketing tactics can create a sense of urgency and fear of missing out (FOMO) among shoppers. In recent discussions, Pallant has highlighted the impact of temporary sales events on consumer decision-making and spending habits.
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Jason Pallant, a senior lecturer in marketing at RMIT University, discusses how temporary sales events leverage FOMO.
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