Jay Sorensen

Jay Sorensen

analyst Unknown

Jay Sorensen is an expert in the airline industry, particularly known for his analysis of ancillary revenues generated by airlines. He has extensively studied the trends and financial impacts of additional services, such as baggage fees, on airline profitability. His insights reveal that in 2024, passengers globally spent approximately 148 billion euros on ancillary services, highlighting the significant role these fees play in the business models of low-cost carriers.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
30,540
Power
1,188$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 5.00 0.04% +0% 67,886,011 28,476 $2,700,000 1,133$
Slovenia 1 5.00 0.10% +0% 2,078,938 2,064 $56,000 56$
Totals 2 69,964,949 30,540 $2,756,000 1,189$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Slovenia Slovenia: Jay Sorensen from the American consulting firm IdeaWorks explains that traditional carriers felt compelled to introduce these fees due to serious competition from low-cost carriers. 5

Delo – major Slovenian daily, est. 1959: Z zaračunavanjem prtljage letalske družbe do milijard evrov dobička

United Kingdom United Kingdom: Jay Sorensen explains how traditional airlines felt pressured to charge for checked bags due to competition from low-cost carriers. 5

BBC: How airline fees have turned baggage into billions

Italy Italy: Jay Sorensen has been tracking the phenomenon of so-called 'ancillary' revenues for years. 7

Corriere della Sera: Voli low cost, il grande affare dei bagagli a mano: in Europa spesi oltre 10 miliardi per portarli a bordo