Jeff Bourne

Jeff Bourne served as the athletic director at James Madison University, where he played a pivotal role in transforming the school's football program from a fledgling team to a competitive force in college football. Arriving in 1999, he focused on long-term growth and stability, ultimately leading JMU to join the FBS and achieve significant success on the national stage. Bourne retired in 2024, having overseen a remarkable evolution in JMU athletics.