Jeff Galak

Jeff Galak

professor United States

Jeff Galak is a marketing professor at Carnegie Mellon University, known for his research on consumer behavior and the psychological impacts of pricing strategies. He has contributed to the understanding of how consumers perceive value, particularly in relation to free offers and promotions, often highlighting the phenomenon of 'zero price' effects that lead consumers to misjudge the worth of products.

Born on Jan 01, 1981 (44 years old)

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