Jelena bin Drai

Jelena bin Drai, originally Jelena Jakovljević, is a Serbian entrepreneur and mother of four, married to Emirati businessman Said bin Drai. Living in Dubai since 2003, she has successfully integrated into the local culture while maintaining her Serbian roots. Known for her dynamic lifestyle, she manages several businesses, including beauty salons and a children's daycare, and is involved in humanitarian efforts. With a playful attitude towards cultural stereotypes, she humorously identifies as a modern-day Hurem and emphasizes the importance of education and understanding in overcoming prejudices. She balances her professional commitments with family life, dedicating time to her husband and children while also pursuing her passions.