Jennifer Aaker

Jennifer Aaker is a prominent behavioral scientist and a professor at Stanford Graduate School of Business. She is widely recognized for her research in the fields of happiness and social relationships, particularly how they contribute to overall well-being. Aaker co-authored the book 'Humor, Seriously: Your Secret Weapon for Success and Happiness' and explores the evolving criteria for happiness across different life stages. Her insights emphasize the significance of social connections over material achievements in achieving lasting happiness.