Jennifer Lees-Marshment
Jennifer Lees-Marshment is a prominent political scientist known for her research on the intersection of marketing and democratic politics. She has extensively studied how political parties have increasingly shifted from traditional policy communication to strategies that leverage consumer research and brand management to shape their manifestos. Her work highlights a significant transformation in political strategy that began in the 1990s, where parties began to prioritize voter preferences over core party beliefs and national needs, leading to criticism of contemporary political practices.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 7.00 | 0.05% | +0% | 4,822,233 | 2,200 | $210,000 | 96$ |
| Totals | 1 | 4,822,233 | 2,200 | $210,000 | 96$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Political scientist Jennifer Lees-Marshment studies the impact of modern marketing on democratic politics.
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