Jess Bovey
Jess Bovey is the Police Brand and Marketing Manager for New Zealand, known for her innovative approach to recruitment campaigns. Under her guidance, a recent campaign featuring Auckland Transport buses has led to a significant increase in police recruitment applications, showcasing the effectiveness of creative marketing in public service.
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New Zealand:
Jess Bovey said police were 'ecstatic' with 'how the public has got on board' with the campaign.
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