Jesse Itzler

Jesse Itzler is an American entrepreneur, author, and motivational speaker known for his diverse career in business and entertainment. He co-founded the beverage company Zico Coconut Water and has been involved in various ventures, including being a partner in the Atlanta Hawks NBA team. Itzler gained popularity through his book 'Living with a SEAL,' where he chronicles his experience training with Navy SEAL David Goggins, highlighting the importance of mental toughness and pushing beyond perceived limits.