Jessie Unuka
Jessie Unuka is the segment management lead for individual segments at the Inland Revenue Department (IRD) in New Zealand. Recently, she was mentioned in connection with a $2 million campaign aimed at encouraging the voluntary uptake of two-step verification (2SV) among myIR users. During discussions about the campaign, Unuka highlighted that previous customer testing indicated that online prompts were effective in facilitating the adoption of 2SV, although these relied on customers logging into their accounts. Her insights have contributed to the agency's approach in communicating important security measures to taxpayers.
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New Zealand:
Jessie Unuka, IRD segment management lead, said in the agency’s OIA release that the 2024 testing showed that the prompts alone 'were an effective tool to support the adoption of 2SV [two-step verification]'.
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