Jessie Unuka

Jessie Unuka is the segment management lead for individual segments at the Inland Revenue Department (IRD) in New Zealand. Recently, she was mentioned in connection with a $2 million campaign aimed at encouraging the voluntary uptake of two-step verification (2SV) among myIR users. During discussions about the campaign, Unuka highlighted that previous customer testing indicated that online prompts were effective in facilitating the adoption of 2SV, although these relied on customers logging into their accounts. Her insights have contributed to the agency's approach in communicating important security measures to taxpayers.