Jiang Yiyi

Jiang Yiyi is a prominent professor and the dean of the School of Sports Leisure and Tourism at Beijing Sport University. She has been instrumental in the development of China's ice and snow economy, emphasizing the integration of cultural resources with winter sports to enhance tourism. In her recent commentary, she highlighted the rapid growth and potential of the ice and snow sector, advocating for innovative cultural expressions and the creation of unique cultural experiences to attract more visitors. Her insights reflect a broader trend of leveraging cultural heritage to boost economic opportunities within the ice and snow tourism industry in China.