Jiao Deming

Jiao Deming is the deputy manager of Adam and Eve, China’s first sex shop, which opened in 1993. The store was established by state-employed doctors and aimed to provide contraceptives and male performance enhancers while promoting 'normal' sexual practices without excitement. Jiao's role highlights the historical context of how sexual products were perceived in China, contrasting sharply with the modern, open discussions and marketing of sexual wellness products today.