Jilly Greed
Jilly Greed is a fourth-generation arable farmer and suckler beef producer based in Devon. She recently shared insights into the factors driving beef price increases, pointing out a significant shortfall in cattle supply alongside a rise in consumer demand. Greed emphasized that these dynamics are affecting the entire supply chain, leading to unprecedented price levels for beef products.
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Jilly Greed, a fourth generation arable farmer and suckler beef producer in Devon, told the BBC: 'It is entirely the maths - it's about supply and demand.'
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