Jim Perdue

Jim Perdue is the chairman of Perdue Farms, a major poultry company in the United States. He became notable in the animal welfare discourse when he reached out to activist Leah Garcés for guidance on improving conditions on Perdue farms after Garcés and Craig Watts exposed the company's practices in a viral video. This unexpected collaboration has led to discussions about reform within the meat industry and a shift towards more humane treatment of farm animals, as Perdue seeks to invest in better practices and plant-based alternatives.