Jimmy Ballesteros

Jimmy Ballesteros

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Jimmy Ballesteros is the CEO of Rosati Motors, a company that imports high-end vehicles from prestigious brands such as McLaren, Lamborghini, Maserati, and Dallara. Recently, he has been in the news discussing the potential arrival of Ferrari's new all-electric model, the Luce, in Ecuador, expressing skepticism about its appeal to traditional Ferrari enthusiasts while acknowledging its marketing strategy. Ballesteros reflects on the changing landscape of the luxury automotive market, highlighting the competition posed by Chinese manufacturers and the shift towards electric vehicles.

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Jimmy Ballesteros, CEO of Rosati Motors, believes the negative publicity surrounding the electric model is a spectacular marketing strategy.

¿El nuevo modelo 100 % eléctrico de Ferrari podría llegar a Ecuador? | Economía | Noticias
El Universo – major Ecuadorian daily, est. 1921·EcuadorEcuador· 2026-05-29
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