Jing Wenjun
Jing Wenjun is an associate professor at the School of Economics, Shanxi University of Finance and Economics, known for his expertise in consumer behavior and economic trends influenced by climate change. He has recently highlighted the phenomenon of 'cool economy,' which refers to the surge in demand for cooling products and services during periods of extreme heat, emphasizing the evolving consumer preferences toward health and quality in this market.
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China:
Jing Wenjun, an associate professor at Shanxi University of Finance and Economics, explains the concept of 'cool economy' driven by high temperatures.
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