Jo Cummins
Jo Cummins is a co-founder of Girls Get Off (GGO), a company that aims to revolutionize the sexual wellness market by providing a positive and stigma-free shopping experience for sexual health products. With a background in gourmet business, Cummins started GGO with her business partner, Megan Conway, after recognizing a gap in the market for high-quality, female-focused sexual wellness products. Their entrepreneurial journey gained significant media attention when traditional banks and insurance companies initially rejected them as clients, which they turned into a marketing opportunity to challenge taboos surrounding sexual wellness. GGO has since expanded rapidly, gaining a loyal following in New Zealand and branching out into Australia and the U.S.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 8.00 | 0.06% | +0% | 4,822,233 | 2,800 | $210,000 | 122$ |
| Totals | 1 | 4,822,233 | 2,800 | $210,000 | 122$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Cummins is a co-founder of Girls Get Off and shares insights on the company's journey.
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