Jo Redfern
Jo Redfern is a media consultant known for her insights into the evolving landscape of digital content creation and distribution. She has commented on the growing trend of streaming platforms like Netflix signing YouTube stars, highlighting their established audiences and unique skill sets as self-shooting producers, directors, and editors. Redfern emphasizes the strategic importance for creators to diversify their platforms to mitigate risks associated with reliance on YouTube.
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Media consultant Jo Redfern said streaming giants like Netflix are signing up successful YouTubers because they have a proven track record and big fanbases.
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