Joan Marc Simon

Joan Marc Simon is an economist and the founder of Zero Waste Europe (ZWE), an organization dedicated to promoting sustainable practices and the circular economy. Established in 2010, ZWE connects various NGOs across Europe to advocate for a waste-free future and to influence policies that reduce single-use plastics. Simon emphasizes the importance of shifting the focus from recycling to reducing and reusing materials, arguing that the onus of plastic pollution should not fall solely on consumers but rather on producers and policymakers. He has been actively involved in initiatives aimed at certifying cities as 'Zero Waste' and is currently advocating for legislative changes within the European Union to better regulate plastic waste.