João Alberto da Cruz

João Alberto da Cruz is the president of Unimed Ferj, a health insurance cooperative in Brazil. He is currently leading efforts to negotiate the management and financial challenges faced by the Hospital Unimed in Barra da Tijuca, which has been operating with reduced capacity due to financial difficulties. Under his leadership, Unimed Ferj is seeking to address significant debts amounting to approximately R$ 1.4 billion while ensuring continued patient care despite resource constraints.