João Finamor
João Finamor is a digital marketing professor at ESPM who has analyzed the recent surge in social media challenges that offer financial rewards. He explains how this trend, which originated in the U.S., resonates with cultural elements of childhood games and highlights the powerful combination of immediate rewards and digital voyeurism that makes such content irresistible to viewers.
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Liechtenstein:
João Finamor, a professor of digital marketing, explains the cultural response of the 'tradwife' trend to modern feminism.
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Liechtenstein:
João Finamor is a digital marketing professor who comments on the trend of financial challenges.
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