João Finamor
João Finamor is a digital marketing professor at ESPM who has analyzed the recent surge in social media challenges that offer financial rewards. He explains how this trend, which originated in the U.S., resonates with cultural elements of childhood games and highlights the powerful combination of immediate rewards and digital voyeurism that makes such content irresistible to viewers.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Liechtenstein:
João Finamor is a digital marketing professor who comments on the trend of financial challenges.
6