João Marcelo Barreto

João Marcelo Barreto is the president of Orla Rio, an organization responsible for managing the city's beach areas, including the regulation of quiosques and other vendors. He has been instrumental in fostering dialogue between the government and local entrepreneurs, aiming to improve the management of the beachfront while balancing the interests of business owners and residents. Recently, Barreto announced plans to implement innovative monitoring systems for sound levels at quiosques to enhance the overall experience for beachgoers while addressing noise complaints.