
Joaquina Iribarren
Joaquina Iribarren is the General Account Director at Punto Ogilvy, a prominent advertising agency in Uruguay. With a strong focus on audience engagement and strategic content creation, she emphasizes the importance of understanding the audience's interests and concerns. Under her leadership, the agency has developed innovative formats like vertical series to capture attention in the social media era.
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Joaquina Iribarren is the General Accounts Director at Punto Ogilvy who discusses the strategic approach behind the series.
agencia de publicidad uruguaya creó una serie vertical para atrapar la atención con contenido en la era de las redes socialesEl Observador·
Uruguay· 2026-09-27





