Jocelyn Brown

Jocelyn Brown

business owner United States

Jocelyn Brown is the owner of Arkival Storehouse, an online resale shop that specializes in vintage clothing. She has carved out a niche in the fashion world by upcycling and reselling Y2K-era garments, catering to a growing market of consumers nostalgic for early 2000s styles while emphasizing sustainable fashion practices.

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Canada Canada: Jocelyn Brown, who owns the online resale shop Arkival Storehouse, earns a living off this nostalgia by purchasing vintage clothes from thrift stores and antique malls, upcycling them and reselling them online. 8

The Globe and Mail: Gen Z wants what you don’t want. How to profit from Y2K fashion’s comeback