Joe Kanyua

Joe Kanyua is the founder and Principal Adviser of JaaSify Technology PLC, where he advocates for a transformative approach to marketing by encouraging professionals to rethink traditional audience segmentation. At the recent Marketing Society of Kenya Marketers Conference 2026, he challenged marketers to create more personalized customer experiences through advanced technology, moving from broad targeting to a 'segment of one' strategy that leverages continuous learning and individual needs.