Joe Leader
Joe Leader is the CEO of the Airline Passenger Experience Association (APEX), an organization dedicated to elevating the passenger experience in air travel. He has been instrumental in promoting standards of safety, sustainability, and service excellence among airlines worldwide. In a recent statement, he highlighted the growing trend of smaller and boutique airlines challenging major carriers by focusing on niche markets and superior customer service, as exemplified by airlines like Fiji Airways.
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APEX CEO Joe Leader said in a statement that 'Achieving this higher standard reflects dedication not only to outstanding service and comfort but to safety, sustainability and customer satisfaction that resonate with travelers today.'
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