
Joelle Rueckert
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Joelle Rueckert is the founder of Riel, a fashion label that emphasizes sustainable and creative garment reworking. Her innovative designs, which blend masculine and feminine elements, were highlighted during New Zealand Fashion Week, attracting attention for their unique approach to fashion.
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Recent news mentions
Joelle Rueckert's collection debuted at NZFW: Kahuria, bringing fresh alterations to retired menswear pieces.
What The Viva Team Is Buying For SpringThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-10-05
Joelle Rueckert's approach to garment re-working was highlighted in the article.
What The Viva Team Added To Their Wishlist At NZFW: KahuriaThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-09-01















