Johanna Eurén
spokesperson
Johanna Eurén is a spokesperson for Willys, a Swedish supermarket chain, who expressed understanding of customers' frustrations over food price increases while suggesting that the boycott might be misguided.
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United Kingdom:
Johanna Eurén expressed understanding for customers' concerns about rising food prices.
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The Guardian: Swedish shoppers boycott supermarkets over ‘runaway’ food prices | Sweden