Johannes Badrutt
Johannes Badrutt is a legendary Swiss hotelier credited with pioneering winter tourism in St. Moritz during the 1860s. He famously invited British tourists to experience the snowy Alps, transforming the region into a winter sports destination. His hospitality at the Kulm Hotel, combined with the allure of winter activities such as ice skating and sledding, laid the groundwork for the thriving winter tourism industry that exists in the Swiss Alps today. Badrutt's vision not only attracted visitors from around the world but also established St. Moritz as a premier winter resort.
Not in the pool (under ¢1).
Recent news mentions
Johannes Badrutt is known for making a bet with British tourists that led to the popularity of St. Moritz.
Româncă șocată de prețuri în St. Moritz, cea mai scumpă stațiune din Elveția. Cât a plătit pentru o felie de pizza
Romania· 2026-02-02
Johannes Badrutt was the owner of the legendary Badrutt’s Palace Hotel and proposed to his English summer guests to visit in winter.
Zwischen alpinem Charme, rasanten Bobfahrten und Designikonen
Luxembourg· 2026-02-01
Johannes Badrutt is credited with inventing winter tourism in Switzerland by attracting the first tourists to the Swiss snow around 1864.
Schlittschuhlaufen in der Schweiz: 5 idyllische Eisbahnen
Switzerland· 2025-12-24
