John Borghetti

executive

John Borghetti is a prominent Australian airline executive known for his transformative leadership at Virgin Australia. Serving as the CEO from 2010 to 2020, he played a crucial role in repositioning Virgin from a low-cost carrier to a full-service airline, heavily investing in customer experience and product enhancements. Under his leadership, Virgin introduced features such as upgraded aircraft, improved in-flight dining experiences, and a robust loyalty program, which significantly elevated its service standards and competitiveness against Qantas. However, his tenure was also marked by financial challenges, culminating in the airline's collapse during the COVID-19 pandemic. Borghetti's legacy includes pushing the boundaries of Australian air travel service while navigating the complexities of the aviation industry.