John Elkington
John Elkington is a prominent sustainability expert and author, recognized for coining the term 'triple bottom line' to promote the idea that businesses should focus on social, environmental, and financial performance. His insights, particularly in his book 'Green Swans: The Coming Boom in Regenerative Capitalism,' emphasize the importance of innovative solutions in achieving sustainability amidst global challenges.
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Liechtenstein:
John Elkington is known as the 'father of sustainability' and is a partner at the consulting firm Volans.
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Portugal:
John Elkington was called to rethink economic foundations and emphasized integrating sustainability into business strategy.
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Venezuela:
John Elkington argues that innovative solutions always carry risks but are necessary for a sustainable future.
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