John O'Loughlin
John O'Loughlin is a partner in PwC Ireland's retail and consumer practice, where he provides insights into consumer behavior and market trends. Recently, he highlighted the concerns of Irish consumers regarding the rising cost of food and living, noting that while they aspire to eat healthily and support sustainability, financial pressures are significantly impacting their purchasing decisions.
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Recent news mentions
John O'Loughlin, partner in global trade and customs at PwC, provided insights on the customs duty implications for online shopping.
Why are we paying €3 charge for online shopping items that are not subject to customs duty? – The Irish Times
Ireland· 2026-07-07
John O'Loughlin, a partner in PwC Ireland’s retail and consumer practice, commented on the concerns of Irish consumers regarding the cost of living and their ability to pay for healthy and sustainable food.
Irish people more concerned about cost of food than counterparts – The Irish TimesIreland· 2025-06-24