Joon Silverstein
Joon Silverstein serves as the chief marketing officer of Coach, where she has played a pivotal role in launching the brand's spring campaign, 'Explore Your Story.' Her insights into Gen Z's relationship with books and long-form storytelling have shaped Coach's strategy to connect with younger consumers.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Canada | 1 | 8.00 | 0.16% | +0% | 38,005,238 | 62,406 | $1,700,000 | 2,791$ |
| Totals | 1 | 38,005,238 | 62,406 | $1,700,000 | 2,791$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
Joon Silverstein is the chief marketing officer of Coach and explained the campaign's concept focusing on slowing down in a digital world.
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