Joon Silverstein
business executiveFemale0.0Global Dominance: 0.00%
Joon Silverstein serves as the chief marketing officer of Coach, where she has played a pivotal role in launching the brand's spring campaign, 'Explore Your Story.' Her insights into Gen Z's relationship with books and long-form storytelling have shaped Coach's strategy to connect with younger consumers.
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Recent news mentions
Joon Silverstein is the chief marketing officer of Coach and explained the campaign's concept focusing on slowing down in a digital world.
With Coach’s readable book charms, the medium is the messageThe Globe and Mail·
Canada· 2026-03-07
Canada· 2026-03-07
