Jordi Pujolà

Jordi Pujolà is a Spanish writer and economist who moved to Iceland in 2012 after spending his entire life in Barcelona. He has been vocal about his views on urban development in Reykjavík, criticizing the city's housing policies and the approach taken to address the housing shortage, which he deems unsuccessful. Pujolà argues that the densification efforts in the city have not adequately considered Iceland's unique weather conditions and the practical needs of families, suggesting that the focus on high-rise buildings has compromised the quality of life and urban aesthetics in Reykjavík.