Jörgen Andersson

Jörgen Andersson

executive Sweden

Jörgen Andersson is the chief creative officer of H&M, a leading global fashion retailer known for its commitment to personal style and innovative marketing strategies. Recently, he announced the company's initiative to create digital 'twins' of models using artificial intelligence, emphasizing the brand's curiosity to explore new creative avenues while balancing technology with human-centric values.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
40,837
Power
1,503$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 2 7.00 0.05% +0% 67,886,011 35,598 $2,700,000 1,416$
Hungary 1 7.00 0.05% +0% 9,660,351 5,239 $160,000 87$
Totals 3 77,546,362 40,837 $2,860,000 1,503$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Hungary Hungary: Jörgen Andersson is the creative director of H&M who discussed the company's approach to showcasing fashion using new technology. 7

Index.hu: Index - Külföld - Mesterséges intelligenciával jelenít meg modelleket egy ruházati cég

United Kingdom United Kingdom: Jörgen Andersson is the chief creative officer of H&M who commented on the company's use of AI in fashion marketing. 7

BBC: H&M to use digital clones of models in ads and social media