Joris Merks

Joris Merks is the General Director of Citribel, a Belgian company that has been producing citric acid for nearly a century. Under his leadership, the company has been struggling to survive due to increasing competition from Chinese imports, which are heavily subsidized by the Chinese government. Merks has publicly expressed concerns about the future of the European chemical industry and the survival of his company, highlighting the challenges faced by local manufacturers amid rising operational costs and unfair trade practices.