José Carlos Rodrigues

José Carlos Rodrigues

professor Brazil

José Carlos Rodrigues is a professor specializing in consumer behavior and storytelling at the Escola Superior de Marketing (ESPM). He has commented on the implications of AI-generated images on brand trust and consumer perceptions, warning that the ease of creating synthetic visuals can lead to a crisis of authenticity in personal branding and marketing.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
190,995
Power
1,357$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Brazil 1 6.00 0.09% +0% 211,049,527 190,995 $1,500,000 1,357$
Totals 1 211,049,527 190,995 $1,500,000 1,357$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Brazil Brazil: José Carlos Rodrigues warns about the potential loss of trust in personal brands due to AI manipulation. 6

O Globo: por que tanta gente usa IA para postar fotos em viagens que nunca fizeram?