José Carlos Rodrigues
José Carlos Rodrigues is a professor specializing in consumer behavior and storytelling at the Escola Superior de Marketing (ESPM). He has commented on the implications of AI-generated images on brand trust and consumer perceptions, warning that the ease of creating synthetic visuals can lead to a crisis of authenticity in personal branding and marketing.
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Brazil:
José Carlos Rodrigues warns about the potential loss of trust in personal brands due to AI manipulation.
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