Jose Gallardo

Jose Gallardo operates a street vendor stall in Etobicoke, Toronto, where he sells FIFA World Cup merchandise, including jerseys and flags from various countries. Despite holding a city permit for his business, Gallardo faced legal challenges when police seized some of his merchandise, claiming it infringed on FIFA's copyright rules. He emphasizes educating customers about the nature of his products, distinguishing between authentic and replica items, and maintains a collegial relationship with other vendors in the area.