José João Santos

director

José João Santos is the communication director of the Essência do Vinho, an influential wine event in Porto, Portugal. As he prepares for the 21st edition of the event, he emphasizes the importance of fostering dialogue between wine producers and consumers, especially amidst current challenges in the wine industry. Santos advocates for innovative approaches to engage the next generation in wine appreciation, addressing issues like decreasing global wine consumption and the impact of anti-alcohol sentiments. He believes that the event plays a crucial role in promoting a deeper understanding of wine and its cultural significance.