José Luis Lapuente
José Luis Lapuente is the general director of the Denomination of Origin Calificada (DOCa) Rioja, where he oversees the production and marketing of one of Spain's most famous wine regions. He has been actively involved in addressing the challenges posed by tariffs and market fluctuations, emphasizing the importance of maintaining quality and consumer trust.
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Spain:
José Luis Lapuente is the general director of the Rioja Denomination of Origin.
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