José Manuel Hernando

José Manuel Hernando is the president of the Cámara de Tostadores de Café in Costa Rica. With over 24 years of experience in the coffee industry, he has observed unprecedented price increases in coffee commodities, which have raised concerns about the impact on consumers. He emphasizes that the price of coffee as a raw material constitutes a significant portion of the cost for roasted coffee products, and he is currently addressing the challenges posed by record-high global prices.