José Ocampos

José Ocampos is the president of Cañas Paraguayas S.A. (Capasa), a state-run company known for producing Paraguay's notable rum brands Aristócrata and Parapití. Under his leadership, Ocampos has initiated significant changes aimed at revitalizing the struggling company, which has faced persistent financial losses over the past three decades. He has focused on product innovation, including the introduction of a new line of flavored rums and improvements in branding and packaging. Despite the company's increased losses during his tenure, Ocampos argues that these investments are essential for long-term sustainability and for re-establishing Capasa's presence in international markets, particularly after decades of isolation.