Joshua Mano Gilbertson

Joshua Mano Gilbertson is a distinguished Māori entrepreneur and founder of Lab Atelier Brands, known for his innovative approach to luxury fragrances that prioritize health and sustainability. Born in Whangārei, New Zealand, and now based in Auckland, he has made significant strides in the UK beauty industry, collaborating with renowned brands like Tommy Hilfiger and Paul Smith. His passion for scent was ignited during his performing arts studies, leading him to create The Lab Co., which has become the first fragrance house approved by Breast Cancer UK. Despite his success, Joshua remains grounded, emphasizing the importance of community, cultural values, and family in his life.