Joy Montgomery
Joy Montgomery is the shopping editor at British Vogue, known for her insights into fashion trends, including the rise of hybrid footwear like the sneakerina, which she attributes to the evolution of fashion’s 'ugly shoe narrative.'
Not in the pool (under ¢1).
Recent news mentions
Joy Montgomery says high street brands need to be careful with the nostalgia factor.
‘Women designing for women’: the new wave dominating UK high street | Fashion
United Kingdom· 2025-05-06
Joy Montgomery describes Hathaway’s decision to wear a luxe version of a white shirt dress as a moment that the fashion world sat up and realised that something was changing.
Grab your logo sweatshirt – Gap is making a surprise fashion comeback | FashionUnited Kingdom· 2025-03-24
Joy Montgomery, the commerce editor at British Vogue, highlights Uniqlo's ability to deliver on form and function without breaking the bank.
Uniqlo’s Kendrick Lamar coup is part of effort to be a serious fashion force | UniqloUnited Kingdom· 2025-02-14
Joy Montgomery, the shopping editor at British Vogue, pegs their popularity to 'the evolution of fashion’s ugly shoe narrative'.
The sneakerina: must-have item or step too far for hybrid fashion? | FashionUnited Kingdom· 2025-02-09
