Juan Ignacio Sansó
Juan Ignacio Sansó is the commercial director of Red Motors, a prominent distributor of BMW and MINI vehicles in Costa Rica. He has played a crucial role in solidifying BMW's position as a leading brand in the luxury car segment, capturing a market share of 30.3% in the first half of 2025. Under his leadership, MINI experienced a significant sales increase of 62.2% compared to the same period in 2024, showcasing his effectiveness in driving sales and navigating market challenges.
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Recent news mentions
Juan Ignacio Sansó, the commercial director of Red Motors, stated that the situation is creating unfair competition.
Un BMW de $195.000 se reportó en $7.400: Hacienda abrió portillo aprovechado para pagar menos impuestos por importación de carros
Costa Rica· 2025-09-30
Juan Ignacio Sansó, commercial director of Red Motors, stated that BMW has become a leading brand in the luxury segment in Costa Rica.
Hacienda confirma alza en recaudación de impuesto a propietarios de vehículosCosta Rica· 2025-09-11