Juan Manuel Hoyos

Juan Manuel Hoyos is the President and General Director of Nissan Importers Business Unit (NIBU) for Latin America. He has been vocal about the challenges posed by the trade tariffs initiated by former U.S. President Donald Trump, particularly affecting the automotive industry. In his interviews, Hoyos emphasizes Nissan's adaptability and resilience in the face of uncertainty, highlighting the company's commitment to understanding the diverse markets in Latin America and working collaboratively with various governments to mitigate the impacts of changing regulations. He also points out the significant growth in vehicle demand in Costa Rica, showcasing Nissan's robust performance in the region.