Juan Uranga
Juan Uranga serves as the CMO and Head of Digital Sales and Design/UX at BBVA in Argentina. He is involved in strategic communications aimed at educating customers about the risks of online fraud, particularly in response to the rise of deceptive advertising targeting banking clients. Uranga's initiatives include creating educational materials and interactive content to enhance cybersecurity awareness among bank customers.
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Argentina:
Juan Uranga discusses BBVA's strategic communications to raise awareness about fraud risks.
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