Jubril Adeniji

Jubril Adeniji is the Managing Director of GTBank Kenya, where he advocates for a new loan pricing formula that rewards borrowers with strong repayment histories with lower interest rates and better access to credit. He emphasizes the importance of character in lending, highlighting that a borrower's credit history is a crucial factor in loan approval processes. Under his leadership, GTBank Kenya is embracing a risk-based pricing model known as KESONIA, aimed at promoting financial inclusion and stimulating competition among lenders while providing opportunities for underserved market segments, particularly MSMEs and women-led enterprises.