Júlia Michelin
Júlia Michelin is the general director of Bio Ritmo, a high-end fitness brand under the Smart Fit Group. She is responsible for the strategic positioning of the brand, which aims to attract affluent customers seeking a premium fitness experience. Under her leadership, Bio Ritmo has expanded its offerings to include personalized training, wellness services, and exclusive memberships to enhance customer satisfaction and retention.
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Liechtenstein:
Júlia Michelin, the general director of Bio Ritmo, explains the strategic pricing of the new Ibirapuera unit.
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