Julian Benefield
Julian Benefield serves as the general counsel for Foodstuffs North Island, where he plays a critical role in evaluating and implementing facial recognition technology (FRT) trials aimed at enhancing retail safety while balancing customer privacy. Under his guidance, the company has sought to address the complexities of retail crime in New Zealand, advocating for proactive solutions that safeguard both staff and customers. Benefield emphasizes the importance of respecting privacy rights while ensuring the effectiveness of security measures, and he has actively collaborated with the Office of the Privacy Commissioner to refine the use of FRT in a manner that minimizes risks and responds to feedback for future improvements.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 7.00 | 0.07% | +0% | 4,822,233 | 3,351 | $210,000 | 146$ |
| Totals | 1 | 4,822,233 | 3,351 | $210,000 | 146$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
General counsel for Foodstuffs North Island Julian Benefield said the goal behind the FRT trial was to understand whether it could reduce harm while respecting people’s privacy.
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